Most popular discounters by customer numbers in Germany 2021

In 2021, around 43.2 million people among the German-speaking population aged 14 years and older stated that they had made a purchase at Aldi in the previous six months. This graph presents the results of a survey concerning the number of customers of the most popular discount supermarkets in Germany from 2018 to 2021.

Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions)

Characteristic	Aldi	Lidl	Netto Markendiscount*	Penny	Norma
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70,63 million people
2021: 22,563 respondents, representing 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following supermarkets/discounters did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte/Discount-Geschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

Figures were rounded for better understanding of the statistic.

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